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Press Office

1st May 2009

Paws for your close up

Zoe Salmon steps into the frame to announce the launch of The Petplan National Petrait Gallery

Pet lover Zoe Salmon got tails wagging today as she officially launched the first ever National Petrait Gallery. The online gallery is a unique photo showcase for the nation to demonstrate their true love of pets at www.petraitgallery.co.uk.

Whilst many people in showbiz say you must be barking mad to work with animals, Zoe is no stranger to working with furry friends and is a huge lover of pets. As a former Blue Peter presenter Zoe worked alongside many of the show's pets including Lucy the golden retriever and Shelley the tortoise.

To encourage people to upload their pet photos to the site, Zoe stepped into the frame, literally a huge gilt portrait frame, posing with a giant rabbit, a Border terrier puppy and a ginger kitten. Whilst the giant rabbit made the scene look like something from Alice in Wonderland, Zoe was actually on London's Southbank in front of the London Eye, a popular dog walking spot in the heart of London.

The National Petrait gallery aims to break the world record for the world's largest photo exhibition. The site is the pet project of Petplan, the UK's largest pet insurance provider who wanted a novel way to capture the special, and important, role that pets play in modern day Britain.

Zoe said "It's great that there is now a dedicated gallery for the nation's pet lovers to share photos of their pets as well be part of a Guinness World Record attempt. It's amazing just how many different types of pets there are. Looking through the site I have already seen the obvious cute cats and dogs but there is also a donkey, a skunk and even an ant eater - imagine taking that for a walk! It's so easy to upload images, and everyone loves a cute pet photo".

The Petrait gallery is now open for Britain to step forward and show it is truly a nation of pet lovers. The final celebration of the Petrait Gallery will be a public exhibition of every single animal photo. Petplan will need more than 101 Dalmatian's to break this world record, the current record stands at 138,355 photo's in a gallery...that's a lot of feathers, fur and fun!

Alison Andrew, Petplan's Marketing Top Dog explained the gallery: "We know that pets play a very special role in the lives of our customers. Over the years, we have received thousands of letters and pet photos from policyholders detailing how important their pets are, how they make them laugh, how they have provided real companionship and, in some cases, how they have even saved a life. We wanted to find a unique way to capture how strongly people feel about their pets."

Notes to editors

Petplan is the largest pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits.

Established more than 30 years ago, it is part of Allianz Insurance, one of the largest general insurers in the UK.

For more information about Petplan cat insurance, please visit:

For more information about Petplan dog insurance, please visit: