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Press Office

10 June 2008

It’s not just men who are from Mars

New magazine suggests needy women are causing the nation’s moggies to display inappropriate or unacceptable behaviour

PetPeople, officially the world’s largest circulation pet focussed customer magazine, launches today with a remit to celebrate the joys of pet ownership.

In the first issue, Animal Behaviourist and qualified veterinary nurse, Vicky Halls’ article, ‘Is the man in your life a cat?’, lays to rest the cat / spinster myth. In her survey of moggie owners, more than half of the women who participated were married or cohabiting and a third were under 30.

Single or happily married, Vicky is convinced that our moggies are struggling with the complex emotional needs of women, and that over-bearing relationships are leading cats to display inappropriate or unacceptable behaviour. Nearly half of respondents woke their cats up to give them some affection and 93% of people admitted to looking for their cat around the house if they hadn’t seen them for a little while. She suggests that humans wouldn’t be too impressed by such possessive behaviour by their partners.

Petplan policy holders will receive PetPeople magazine twice a year. Each issue will provide expert help from leading vets, behaviourists and dieticians, plus insightful, and very often humorous, feature stories on everything from the perfect pet-friendly garden to dispelling the ‘mad cat lady’ myth.

Margi Salih, editor of PetPeople and direct marketing manager for Petplan, is delighted that the content of the magazine is so diverse.

‘We are proud that so many outstanding contributors agreed to work on the first issue, including dog-loving travel writer Gavin Bell. It’s also rewarding to have content from the many charities we support and from our pet-loving clients.

This is the biggest worldwide launch in the pet magazine market, and truly reflects Petplan’s position as the specialist insurance provider and the pet people.”

The first issue of PetPeople will have a distribution of 600,000 copies. Readers can request a copy of Vicky Halls’ article, ‘Is the man in your life a cat?’, or further information on the magazine by emailing the team on petpeople@petplan.co.uk.

Notes to editors

Petplan is the largest pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits.

Established more than 30 years ago, it is part of Allianz Insurance, one of the largest general insurers in the UK.

For more information about Petplan cat insurance, please visit:
www.petplan.co.uk/factsheets/why-take-out-cat-insurance.asp

For more information about Petplan dog insurance, please visit:
www.petplan.co.uk/factsheets/why-take-out-dog-insurance.asp