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Press Office

26th October 2010

Petplan opens applications to host a 2011 qualifier

Petplan, the UK’s favourite pet insurance provider, is calling General Championship Shows around the UK to apply to host a Petplan Junior Stakes qualifier in 2011.

After successfully launching a new format in 2010 for the Petplan Junior Stakes qualifiers, Petplan is again selecting four venues to host a qualifier in 2011. The selected shows will each receive an investment of £5,000, to go towards running costs, advertising and marketing of the shows.

As well as the financial investment Petplan will also provide their own marketing support by promoting each show to their extensive customer base by featuring them in their bi-annual customer magazine, monthly e-newsletters and dedicated websites for customers and breeders. The added exposure will help increase public awareness and create excitement within the breeder and dog showing community.

Petplan’s Marketing Manager Alison Andrew commented, “Last year was the first time we tried the new format and we thought it worked really well. This year we’re wiping the slate clean and giving all shows another opportunity to apply to be part of the Petplan Junior Stake Qualifiers in 2011. We believe this is a fantastic opportunity for shows wanting an added boost.”

The Petplan Junior Stakes, now in its 16th year, has established itself as a popular and well supported event in the UK dog showing circuit, open to dogs and bitches from 6-18 months.

To find out more information about the application process including how to apply visit www.petplanbreeder.co.uk. The selected shows will be announced at the end of November.

Notes to editors

Petplan is the largest pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits.

Established more than 30 years ago, it is part of Allianz Insurance, one of the largest general insurers in the UK.

For more information about Petplan cat insurance, please visit:
www.petplan.co.uk/factsheets/why-take-out-cat-insurance.asp

For more information about Petplan dog insurance, please visit:
www.petplan.co.uk/factsheets/why-take-out-dog-insurance.asp