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01st September 2011

Petplan Supports 'Don't Cook Your Dog' campaign

With the weather for the rest of September predicted to be warm and sunny, an 'Indian Summer' may be on its way and Petplan, the UK's largest pet insurance provider, is helping to raise awareness and proud to be supporting the campaign to help save lives during the warm weather.

With as many as 6,000 dogs* suffering from distress in hot cars, the 'Don't Cook Your Dog Campaign', developed with the help of Beverley Cuddy, editor of Dogs Today magazine and designer, Judith Broug, aims to raise awareness across the country to help prevent the death of dogs in this way.

Petplan is working to help produce car stickers, on behalf of the campaign and charity partners, to ensure pets stay healthy and happy through the warm weather months, and raise people's awareness of the potential dangers of leaving a pet in a car.

As the pet people, with over 35 year's experience of keeping the nation's pets healthy, we believe that "Don't Cook Your Dog" is a vital campaign to stop the needless cases of dogs dying. We also know that certain breeds of dog are more susceptible to heat-related conditions during the hot summer months than others and are encourage owners to be aware of the symptoms, how to prevent heat-related conditions and what to do in the event this should happen.

"We are proud to be supporting such a worthy campaign", said Neil Brettell, Director of Petplan, "As the pet people, responsible pet ownership is at the heart of everything we do and that is why we are encouraging dog owners to be extra vigilant during this season. We believe that this is a vital campaign to help stop the needless cases of dogs dying."

The campaign has reached far and wide across the country attracting support from celebrities such as Stephen Fry, Victoria Stilwell, Jilly Cooper and Antony Worrall and charities such as the Dogs Trust, RSPCA and the Blue Cross.

For more information about the Don't Cook Your Dog campaign please visit www.dogstodaymagazine.co.uk/dontcookyourdog.

For more information on how care for your pet during the warm summer weather or for pet insurance advice please visit www.petplan.co.uk

* figures from RSPCA

For more information please contact the Petplan press office: