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Press Office

10 June 2008

1,000 and counting

Petplan’s Find a Pet site is right on target for breeders

The new Find-a-Pet website from Petplan, celebrates its thousandth litter listing.

The site, which has been well received by the industry, is a free service which enables Petplan breeders to register available litters for sale and advertise them online to the thousands of people looking to purchase a new kitten or puppy.

Launched in March and promoted at Crufts and in industry press, the clear functionality of the site ensures it’s extremely user-friendly. Petplan’s Breederline team have been receiving plenty of praise for the site with breeders reporting that Find a Pet is simple, secure and easy to use, especially the picture upload function.

Many breeders registered litters during March and entered a draw to win 5,000 Breeder Bonus credits worth £200. Later this year an exciting new promotion is available to breeders which will further enhance the ability to promote their breeding queen or bitch.

Simon Wheeler, Head of Marketing for Petplan, comments: "We are delighted that Petplan breeders have embraced the service so enthusiastically – we had not expected to reach 1,000 litters until July. By using the service, breeders are able to reach potential customers through Petplan, a credible organisation. In addition, they can help to reinforce the importance of taking out pet insurance to new owners with the provision of our six-weeks free cover with each puppy or kitten sold."

"We have made significant investment in the site, and the next stage of our marketing activity will see a significant consumer focussed campaign to drive customers to the Find a Pet site. We are hoping that with our commitment to deliver the best possible service to clients and breeders, Find A Pet will become the site for prospective puppy or kitten purchasers."

The team at Petplan are committed to providing breeders with the best service and tools to enable them to achieve the highest levels and standards in cat or dog breeding. To contact our team, please email on breeder@petplan.co.uk or call 0800 072 4411 for further details.

Notes to editors

Petplan is the largest pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits.

Established more than 30 years ago, it is part of Allianz Insurance, one of the largest general insurers in the UK.

For more information about Petplan cat insurance, please visit:
www.petplan.co.uk/factsheets/why-take-out-cat-insurance.asp

For more information about Petplan dog insurance, please visit:
www.petplan.co.uk/factsheets/why-take-out-dog-insurance.asp