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Press Office

24th June 2008

Petplan teams up with Tracer

Petplan, the largest animal health insurance provider in the world, has expanded its partnership business and is now offering 6 weeks free insurance vouchers to pet owners who have their animals microchipped through Tracer, a brand owned by Bayer.

Many vet practices microchip pets using a pet identification system manufactured by Tracer which will allow owners to find their pets should they go missing.

Simon Wheeler, Head of Marketing at Petplan comments: "We are delighted to be working with Tracer. Through this partnership, we hope that more pet owners will realise the importance of taking out insurance and microchipping their pets. Vets could also benefit from this partnership, as owners who insure their pets are far more willing to consult their vets and do so more frequently, meaning a more regular income stream from insured clients".

The insurance voucher will insure dogs, cats and rabbits for vet fees covering illness or injury (up to £2000), advertising and reward (up to £250) and boarding fees (up to £250) in the event of the owner being hospitalised.

Donna Cable, Assistant Product Manager at Bayer HealthCare said: "This is an exciting new development which allows us to highlight the importance of pet insurance in conjunction with microchipping for all pets. Our relationship with Petplan is an example of how two market leaders in the veterinary industry are working together to promote responsible pet ownership."

The new agreement will give pet owners piece of mind so in the unfortunate event of their pet going missing, Tracer could locate their pet through their pet identification system as well as being able to advertise their pet and offer a reward for the return of their pet, paid for by Petplan.

For more information about Petplan, please visit www.petplan.co.uk or call Petplan Vetline on 0330 102 1606 to become a registered Petplan practice.

For more information please contact the Petplan press office:

Name Telephone Email
Francesca Keefe +44 (0) 208 580 8239 francesca.keefe@allianz.co.uk

Notes to editors

Petplan is the largest pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits.

Established more than 30 years ago, it is part of Allianz Insurance, one of the largest general insurers in the UK.

For more information about Petplan cat insurance, please visit:

For more information about Petplan dog insurance, please visit: