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17thJuly 2013

Border Collie from Kirbymoorside Wins TV Ad Spot with Petplan

Tess, a Border Collie from Kirkbymoorside, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Tess went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Stephen and Trudie Powell got Tess from a working farm on the North Yorks Moor National Park when she was seven weeks’ old. Now eleven months old Tess has settled into “pet life” as opposed to “working life”, brilliantly. Very active and intelligent, Tess is a massive football fan and is never seen without a ball from morning to night. Needless to say a football takes pride of place alongside Tess in the winning photograph which was taken on a Norfolk beach last Christmas.

Tess has found fame after the Powell’s submitted her photograph to Petplan’s Facebook page in February. Tess was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of the winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Tess’ image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.