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17thJuly 2013

Starry eyed cats to feature in exclusive Petplan TV ad

Petplan, the UK’s largest pet insurer, has selected a number of fame hungry cats to feature in an exclusive one-off television advert, to be aired on Wednesday 17th July.

The winning cats will feature in the ad alongside a group of starry eyed dogs and rabbits. The felines faced tough competition with over 29,000 photos of fame-seeking pets uploaded to the insurers Facebook page since the competition began in February. From the 29,000 100 finalists were handpicked by an independent panel of judges and the lucky 42 chosen following a public vote on Petplan’s Facebook page.

Amongst the feline stars is Holly, a Ragdoll from Chesterfield, who’s not only a wonderful pet but also a successful show cat, Rosalie, a Maine Coon from Caldicot who rules the roost and shows her owners dogs who’s in charge and Nyx, a feisty Snow Bengal from Wimbledon.

Isabella von Mesterhazy, Petplan’s Head of Marketing, said "At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed."

The winning images will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. You will also be able to watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

The chosen cats for the advert are as follows:

  • Nyx a Snow Bengal from London
  • Lola a Blue British Shorthair from Northern Ireland
  • Aurora a Ragdoll from York
  • Holly a Ragdoll from Chesterfield
  • Rosalie a Maine Coon from Caldicot
  • Sheldon a Ginger Tabby from Edinburgh
  • Lily a Domestic Long Hair from Manchester

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.