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17thJuly 2013

Cockapoo from Northwich Wins Nationwide TV Ad Competition

Ted, a Cockapoo from Northwich, Cheshire, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Ted went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Ted has always been a character – he fell in the pond the first week his owner, retired artist Lyn Livings, brought him home. Ted is bit of an escape artist too – even managing to squeeze through the gap in the car window once! He is also very intelligent, good natured and friendly and last year he became a father of nine puppies.

Talking of the winning image, Lyn says: “Ted just loves to be outside and the photo shows him when he is at his happiest - relaxing in the garden.”

Ted has found fame after Lyn submitted his photograph to Petplan’s Facebook page in February. Ted was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Ted’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.