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Press Office

17thJuly 2013

Cross Breed from Holywood County Down, Wins National TV Ad Competition

Oscar, a cross breed from Holywood, County Down, has won a nationwide competition to feature alongside 41 other pets in a national television advert for the UK’s largest pet insurer, Petplan. Oscar went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Oscar’s owner, Colleen, describes him as having a super temperament, able to adapt to any situation and a real people lover. So much so that Oscar is a Pets As Therapy (PAT) dog – a charity that provides therapeutic visits to hospitals, hospices, nursing and care homes and special needs schools via volunteers and their pets. He wiggles his whole body when greeting someone and is happy to pose for photographs.

Three year old Oscar has found fame after Colleen submitted his photograph to Petplan’s Facebook page in February. Oscar was then selected as one of the 100 finalists by an independent panel of judges before being picked as one of the winners by public vote on the Petplan UK Facebook page.

Talking of the winning photo, which sees Oscar shaking off as he emerges from the sea, Colleen said: “He really loves swimming and always showers everybody nearby when he comes out of the water!”

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Oscar’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.