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17thJuly 2013

Cross Breed Rabbit from Shrewsbury Wins TV Ad Competition

Rupert, a Netherland Dwarf crossed with a Lionhead rabbit, from Shrewsbury, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Rupert went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Rupert is a super confident bunny rabbit who enjoys nothing more than sitting on his owner’s bed to watch TV. His owner, bank clerk, Becky Seward is looking forward to seeing his reaction when he sees himself on television! As well as relaxing with Becky indoors, Rupert loves to play outside and the striking winning photo is of him hanging out in his favourite play tunnel.

Rupert has found fame after Becky submitted his photograph to Petplan’s Facebook page in February. Rupert was then chosen as one of the 100 finalists by an independent panel of judges, before being selected as one of the winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Rupert’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you miss your local pet’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.