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17thJuly 2013

English Bulldog from Sutton Named As Real Pets TV Ad Winner

Rocky, an English Bulldog from Sutton Coldfield, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Rocky went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Rocky’s owner, nursery owner, Emma Allsop, describes young pup Rocky, six months, as “unique as he is scared of everything – even his food bowl! Despite his powerful stature, he’s a massive softie, constantly hiding behind the sitting room curtains and always giving cuddles.”

Explaining the story behind the winning image, Emma says: “This picture was taken on the first day we got Rocky. Typically lazy Rocky couldn’t be bothered to get out of his new bed and just kept titling his head to try and understand what we were saying to him.”

Rocky has found fame after Emma submitted his photograph to Petplan UK’s Facebook page in February. Rocky was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of the winners by public vote on the Petplan Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Rocky’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.