English Working Cocker Spaniel from Devizes Wins TV Ad Spot
Fern, an English Working Cocker Spaniel from Devizes, Wiltshire, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Fern went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.
Fern’s owner, local Government Officer, Caroline Brailey, has had Fern for eight years since she was a puppy and describes Fern as beautiful with an incredibly loving nature. Fern is highly intelligent and understands (nearly) everything people say to her, unless she is busy chasing a pheasant! She is beautiful to look at and has a very strong character.
Describing the winning image, Fern says: “It was a lovely day when I took this photo – Fern just looked so pretty with her striking colouring against the grass in the garden.”
Fern has found fame after Caroline submitted her photograph to Petplan’s Facebook page in February. Fern was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of the winners by public vote on the Petplan UK Facebook page.
Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”
Fern’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.
Notes to editors
Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.