Maine Coon cat from Caldicot Wins Spot in Petplan TV Ad
Rosalie, a Maine Coon cat from Caldicot, Monmouthshire has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Rosalie went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.
Rosalie is a loving, friendly pet, and is best friends with the neighbour’s cat, who had no choice in the matter!
Rosalie’s owner, part time photographer Liz Houghton, explains the story behind the winning image: “It was an accidental picture really. I’d ordered a new lens for my camera and had just put it onto my SLR when Rosalie jumped into the box. I just snapped away hoping for a great shot!”
Rosalie has found fame after Liz submitted her photograph to Petplan’s Facebook page in February. Rosalie was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan Facebook page.
Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”
Rosalie’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.
Notes to editors
Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.