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17thJuly 2013

Ragdoll Cat from York Announced Winner of TV Ad Competition

Aurora, a Ragdoll cat from York, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Aurora went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Young Aurora is amazingly laid back and friendly. She knows whether her owner, student Meg Middleton, is sick or upset and will snuggle up to her. She is also very cheeky and likes to steal and hide things like hair bands or pens, and has even hidden her owner’s phone a few times!

Meg explains the story behind the winning image: “Aurora was playing with one of her toys and ended up rolling into this relaxed position on her back.”

Aurora has found fame after Meg submitted her photograph to Petplan’s Facebook page in February. Aurora was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Aurora’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.