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17thJuly 2013

Real pets to star in Petplan’s new national TV ad

Petplan, the UK’s largest pet insurer, has selected fame hungry dogs, cats and rabbits to star in its first ever ‘user-generated’ TV advert. From over 29,000 everyday pet photos submitted to the Petplan UK Facebook page, 100 finalists were handpicked by an independent panel of judges and the lucky 42 chosen by public vote.* Winners include a total 31 dogs, 7 cats and 4 rabbits.

Amongst the animal stars of the advert is Evie, a Whippet from Hereford who tours the country as part of a dog display team and can jump through fire hoops; Holly, a Ragdoll from Chesterfield, who’s not only a wonderful pet but also a successful show cat and Rupert, a Netherland Dwarf crossed with a Lionhead, from Shrewsbury, who enjoys nothing more than sitting on his owner’s bed to watch TV. Rupert’s owner, Rebekah Seward is excited to see her telly loving rabbit’s reaction when he sees himself on the small screen!

Many of the pets have wonderful stories and backgrounds, such as Matilda, a Chinese street dog who had a troubled start to life being caught up in the Sichuan earthquake in China back in 2008 and rescued by the charity, Animals Asia.

All 42 winning images have been selected to feature in a one-off television advert to be aired nationwide on primetime TV on 17th July. The pet images will be accompanied by a voiceover by Ben Miller from comedy double act Armstrong and Miller.

Isabella von Mesterhazy, Petplan’s Head of Marketing, said "At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed."

To catch the advert live on Wednesday 17th July, tune into the TV programme the Zoo on ITV between 8pm-9pm. You will also be able to watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.

A full breakdown of all 42 winners can be found below:


Clio, a French Bulldog from London

Sir Roger Clark, a Long-Haired Miniature Dachshund from London

Dougie, a Pug from London

Alfie, a Staffordshire Bull Terrier from Worcester

Paddy, a Labrador Cross from Welwyn Garden City

Jess, a Cocker Spaniel from Shrewsbury

TinTin, a Parson Russell Cross dog from Bidford on Avon

Cobra, a Golden Retriever from Suffolk

Floydy Boy, a Greyhound Warwickshire

Tess, a Border Collie from North Yorkshire

Rocky, an English Bulldog from Sutton Coldfield

Matilda, a Chinese Street dog from Edinburgh

Hudson, a Boxer from Bournemouth

Willow, a Boxer who’s owners is part of the British Forces and lives in Belgian

Barney, a Shihtzu from Penrith

Evie, a Whippet from Hereford

Ted, a Cockapoo from Cheshire

Izzy, a Beagle from Edinburgh

Rock, a Rough Lurcher from South Devon

Daisy, a Dalmation from Stratford upon Avon

Poppy, a Greyhound from Somerset

Ace, a Labrador Crossbreed from Buckinghamshire

Arthur, a Bedlington Terrior from East Grinstead, Sussex

Oscar, a Cross Breed from County Down, NI

Bruce, a Heinz 57 from Malvern

Charlie, a Cross Breed from Leeds

Noel, a Hungarian Vizsla from Liverpool

Lexie, a Minature Jack Russell from Grimsby

Pip, a King Charles Cavalier from Peterborough

Fern, an English Working Cocker Spaniel from Devizes

Peppa, a Pug from Southend-on-Sea


Nyx, a Snow Bengal from London

Lola, a Blue British Shorthair from Northern Ireland

Sheldon, a Ginger Tabby from Edinburgh

Aurora, a Ragdoll from York

Holly, a Ragdoll from Chesterfield

Rosalie, a Maine Coon from Caldicot

Lily, a Domestic Long Hair from Manchester


Pasha, a Mini Lop from Guernsey

Jai, a Dwarf Lop from Rotherham

Harley, a Harlaquin Mini Lop from Edinburgh

Rupert, a Netherland Dwarf crossed with a Lionhead from Shrewsbury

* Via the Petplan Facebook page

Images available upon request