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17thJuly 2013

South Devon Rough Lurcher Wins TV Ad Spot

Rock, a Rough Lurcher from Galmpton, South Devon, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Rock went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Wendy Searle, Rock’s owner, explains the story behind the winning image: “The photo was taken late one summer evening and I love it because it shows his happy smile and his true character really shines through. He is always cheerful and this shot really reflects his nature.”

Describing Rock, Wendy says: “The first thing everyone notices about Rock is his amazing grin – he literally smiles from ear to ear and wiggles his whole body when he greets people. He is very endearing and postmen just love him! He is extremely gentle and easy going – he’s everybody’s best friend and has quite a fan club locally!”

Rock has found fame after Wendy submitted his photograph to Petplan’s Facebook page in February. Rock was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Rock’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.