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17thJuly 2013

Whippet from Hereford Wins National TV Ad Competition

Evie, a Whippet from Hereford, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Evie went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Evie is part of a dog display team called Paws for Thought, which involves touring the country entertaining people at country shows. Daredevil Evie is currently learning how to jump through fire hoops and has almost mastered this trick. She is a social dog and lives with a large German Shepherd, a Collie, a Lhasa Apso and two cats.

Evie’s owner, environmental health officer, Kevin Bray says of the winning image: “Evie just loves to pose. She absolutely adores having her photo taken so we often get great shots of her. However, she does look particularly good in this photo!”

Evie has found fame after Kevin submitted her photograph to Petplan’s Facebook page in February. Evie was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of the winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Evie’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme Zoo on ITV between 8pm-9pm. But if you miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.