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Press Office

7th June 2007

Petplan Advertising Campaign Brings New Income Potential for Breeders

The world’s largest pet insurer, Petplan, is testing a novel approach to advertising by recruiting dog breeders to spread the word across the UK.

So far twelve breeders have agreed to take part in the scheme that will see them being paid for having their car “wrapped” with a high quality advertising graphic that promotes the Petplan breeder scheme and Instant Puppy Policies. The plan is then to extend the scheme to cat breeders in the same way.

Each vehicle will be wrapped for twelve months. When the graphic is fitted a small GPS (Global Positioning System) is attached so that the company administering the campaign for Petplan, ‘comm-motion’, can monitor where the car has been and its effectiveness on particular routes with quantified audience visibility statistics.

All those taking part are paid for their involvement and do not have to alter their usual driving patterns or routes. The vinyl graphic that is attached to the vehicle does not damage the paintwork at all and should not affect the driver’s insurance. Each wrap is custom-made and so can be used on saloons, estates, jeeps, people carriers and even small vans.

Simon Wheeler, Head of Marketing for Petplan, comments: “This is a new dimension in advertising for Petplan and one that we are really enthusiastic about. It will not interrupt the car owner’s life as they do not have change the way they go about their daily lives – they just have a more distinctive car. They can help to reinforce the insurance message to new owners and other breeders at the same time as earning an additional income”.

The team at Petplan will be extending the scheme throughout the year and breeders who are interested in finding out more about the scheme, the fees paid and their eligibility can contact breeders@petplan.co.uk or wraps@comm-motion.com or go to www.comm-motion.com for full details of this, and other schemes that they can be involved in.

Note to editors:

Petplan is the world’s largest pet insurance provider and part of Allianz Insurance plc, one of the UK’s largest general insurers.

‘comm-motion’ is the media service offered by Motive Media Ltd, the UK’s first company to offer a complete marketing solution for advertising on private vehicles, combining optimal audience targeting with unrivalled measurement and accountability.