Where did the concept of Pet Insurance originate?

Pet insurance started in the 1970s when just a small handful of providers existed. Then pet insurance became recognised and sought after which resulted in an increase in the number of players within the pet insurance market. Petplan, the market leader, was founded by Patsy Bloom who saw an opportunity in the market after facing mounting vet bills for her own dog´s illness. It wasn't long before pet insurance became recognised and sought after which resulted in an increase in the number of players within the pet insurance market.

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Petplan is a trading name of Pet Plan Limited (Registered in England and Wales with company number 1282939) and Allianz Insurance plc (Registered in England and Wales with company number 84638). 

Pet Plan Limited is authorised and regulated by the Financial Conduct Authority. Financial Services reference number 311969. Allianz Insurance plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, reference number 121849. Registered address: 15 Bishopsgate, London, EC2N 3AR.