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17thJuly 2013

Dalmatian from Stratford Upon Avon Wins TV Ad Spot

Daisy, a Dalmatian from Stratford upon Avon, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer Petplan. Daisy went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Daisy’s owner, Jan Bardey, a veterinary practice receptionist, explains the story behind the winning image: “I took the photo on a bright, sunny afternoon when we’d had a really fun time playing with her favourite toys. She was relaxing in the sunshine, enjoying her rest after all the activity.”

Daisy is very special for many reasons, not least her beauty and intelligence. Jan and her husband got her as a companion for their much older dog who had just lost his brother and big sister in quick succession, and was feeling very unhappy at being an ‘only’ dog. Described as a ‘tornado’ Daisy has brought a lot of energy and excitement into her owners’ previously quiet lives, leaving them feeling extremely invigorated!

Daisy has found fame after Jan submitted her photograph to Petplan’s Facebook page in February. Daisy was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Daisy’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.