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17thJuly 2013

Dwarf Lop Rabbit from South Yorkshire Wins Petplan TV Ad Spot

Jai, a Dwarf Lop rabbit from Rotherham, South Yorkshire, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Jai went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Jai’s owner, bank clerk, Zoë Copley, says the best thing about Jai is his character – he has plenty of attitude and tells you what he wants! His colouring is unique – his eyes are brown at the top and blue at the bottom and he has a lot of blue/grey running through the beige in his coat. A year old, Jai is very energetic and loves to run around the house and garden and is a joy to watch, says Zoë.

Explaining the story behind the winning image, Zoë says: “This is my favourite picture of Jai and I have it on my wall at home. It’s not often you catch him still and on this particular day, he’d been running around the house so much he had tired himself out and was resting stretched out in the middle of the lounge.”

Jai has found fame after Zoë submitted his photograph to Petplan’s Facebook page in February. Jai was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Jai’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.