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17thJuly 2013

Muswell Hill Dachsund Set to Appear In Real Pets TV Ad

Sir Roger, a long-haired miniature Dachshund from Muswell Hill, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Sir Roger Clark went head-to-head with 29,000 fame hungry fidos, felines and flopsys’ to win a starring role in the brand’s first ever ‘user-generated’ television advert.

The Clark’s have had Sir Roger for two years and it was love at first sight when he was four weeks old. Not only is he an integral part of their family, but also Tara’s company workforce. Sir Roger is a seasoned commuter accompanying Tara to work every day, never failing to attract admiring glances and much loved attention. Roger plays such an important role in her work that when Tara’s company moved offices last year, her boss made sure the new building’s lease included permission to have dogs!

Sir Roger’s owner, TV producer, Tara, explains the story behind the winning image: “This picture was taken the first time Sir Roger went swimming. He had just turned one and we went to a shallow river with friends for Sir Roger to learn how to swim. Sir Roger was a natural and we now have to keep an eye on him whenever he’s near water as he often tries to get in for a quick dip!”

Sir Roger has found fame after Tara submitted his photograph to Petplan’s Facebook page in February. Sir Roger was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of the winners by public vote on the Petplan UK Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Sir Roger’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment, tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.