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17thJuly 2013

Nuneaton Greyhound to Appear in Petplan TV Ad “Real Pets”

Floydy Boy, a Greyhound from Nuneaton, Warwickshire, has won a nationwide competition to feature alongside 41 other pets in a national television advert for pet insurer, Petplan. Floydy Boy went head-to-head with 29,000 fame hungry fidos, felines and flopsys to win a starring role in the brand’s first ever ‘user-generated’ television advert.

Floydy Boy’s owner, veterinary receptionist, Fay McCallum, explains the story behind the winning image: “This picture was taken at a local dog show last year. Floydy Boy was in need of some attention so was making his ‘fuss me please’ face!” Fay adopted Floydy Boy seven years ago and now aged 12 he has lost all of his teeth which Fay says just adds to his “doggy charm”. Describing him as an incredibly kind and sweet natured dog with an amazing sense of humour, “He’s such a comedian and can bring a smile to anyone’s face”.

Floydy Boy has found fame after Fay submitted his photograph to Petplan’s Facebook page in February. Floydy Boy was then chosen as one of the 100 finalists by an independent panel of judges before being selected as one of 42 winners by public vote on the Petplan Facebook page.

Isabella Von Mesterhazy, Petplan’s Head of Marketing, said “At Petplan we pride ourselves on being ‘pet people’ and as a nation of known animal lovers, what better way to celebrate this than give real pets the chance to star in our TV ad. This competition captured genuine emotion and sentiment amongst pet owners and the final ad will evoke the same feelings when viewed.”

Floydy Boy’s image will feature alongside the voice of Ben Miller from comedy double act Armstrong and Miller in a one-off television advert to be aired nationwide on primetime TV on Wednesday 17th July. To see their starring moment tune into the TV programme the Zoo on ITV between 8pm-9pm. But if you do miss your local pet star’s moment of fame, don’t worry, you can also watch the advert on the Petplan website: www.petplan.co.uk and the Petplan UK Facebook page: www.facebook.com/PetplanUK.

Notes to editors

Established over 35 years ago, Petplan is the UK's number one pet insurance provider in the world, offering comprehensive lifetime pet insurance cover for dogs, cats and rabbits. Petplan, is part of Allianz Insurance, one of the largest general insurers in the UK.